PROJECT: autograph union station
LOCATION: nashville, tn
SERVICES: STRATEGY, VISUAL BRANDING, PROGRAMMING, NAMING
DATE COMPLETED: June 2021
While highways, byways and endless skies have become the primary mode for transportation, those seeking a truly transformative experience look no further than the lure of rails and the stations that welcome them. There is a certain magnetism found in the grand stations of the 1930’s that is derived from a sense of romance, excitement and fantasy. At Union Station Nashville, the lab team sought to evoke the magnetism of the rail station complete with its air of anticipation and atmosphere of sheer romance.
