Project: Stationairy
Location: Nashville, TN
Services: Research, Market Position, Brand Story, F&B Position, Menu Development NAMING, LOGO

the grand dame of nashville

The BRIEF

Located at the historic glass front entrance of Nashvilles Union Station, the restaurant is a juxtaposition of the Broadway experience. Only a few short blocks away, the honkey tonks of Lower Broad fill the street with music while at upper Broad the grandeur of the station roots the space in Nashville elegance. The result of the project became a brand the celebrates Nashvilles wild side with a layer of refinement.

The Approach

Located within the grandeur of Nashvilles Union station, the former train station’s original entrance overlooking Broadway, Stationairy is a modern American bistro serving breakfast, lunch, and dinner. The Stationairy moniker was created as an homage to the gravitas of the grand station against the open air of the historic Broadway entrance.  

Guests are invited to this lively street side bistro featuring elevated, all-day dining. Helmed by Chef Sean Foley, the menu explores modern American bistro tomes crafted with fresh, responsibly sourced, local ingredients.

The restaurant’s interior honors The Union Station’s 121-year history, preserving the former entrance’s sweeping views of Broadway, 22-foot-high ceilings, original granite stone walls. Floor-to-ceiling arched windows bring in natural light and the excitement of downtown Nashville while the contemporary, open concept space features a variety of seating options to accommodate intimate occasions, small gatherings, and celebrations of all sizes.