Thomas Keller Group

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PROJECT: Thomas Keller Group
LOCATION: New York, NY
SERVICES: Strategy, Branding, Naming


Opened in 2004, Per Se is Thomas Keller’s acclaimed New York interpretation of The French Laundry in the Time Warner Center at Columbus Circle. Designed by Adam D. Tihany, Per Se features a serene and intimate environment with views of Central Park and Columbus Circle.

The restaurant is Chef Keller’s second three-Michelin-starred property featuring his daily nine-course tasting menu and a nine-course vegetable tasting menu using classic French technique and the finest quality ingredients available. An award-winning wine list, boasting more than 2,000 bottles, complements the menu. The list highlights a collection of older wines as well as wines from small producers that 

 
Life and Branding