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philosophy

 
 

LAB was born from the idea that exploring life is paramount to branding success. Everyday we’re after whats new, researching what’s next and never giving up seeking. Call us explorers, philosophers, dreamers or better yet, come along for a journey.

 
 
 

process

 
 

At LAB our branding efforts aren’t about creating pretty packages (thats just icing) but instead we build foundations for successful brands. To take it a step further we know that research does not die if not used…Creative doesn't have a shelf life. We archive and activate our thinking as the need arises.